Cunard Line Ltd.: Managing Integrated Marketing Communications
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¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional adverti
【書誌情報】
ページ数:25ページ
サイズ:A4
商品番号:HBSP-9-594-046
発行日:1994/6/24
登録日:2007/8/16