Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-9-594-125

発行日：1994/6/1

登録日：2007/8/16