New Product Commercialization: Common Mistakes
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Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-9-594-127
発行日:1994/6/1
登録日:2007/8/16
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