On April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program repres

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-9-596-001

発行日：1995/9/19

登録日：2007/8/16