Dewar's (A): Brand Repositioning in the 1990s
通常価格
¥1,474 JPY
通常価格
セール価格
¥1,474 JPY
単価
あたり
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal,
【書誌情報】
ページ数:29ページ
サイズ:A4
商品番号:HBSP-9-596-076
発行日:1996/3/22
登録日:2007/8/16