SADAFCO has long enjoyed a dominant position in the milk and ice cream markets in Saudi Arabia. In the mid-1990s, this dominance was under threat as Nestle, Unilever, and Mars all entered the ice cream market. The case outlines the Saudi Arabian ice cream

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-9-599-021

発行日：1998/9/10

登録日：2007/8/16