Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched

【書誌情報】

ページ数：33ページ

サイズ：A4

商品番号：HBSP-9-601-070

発行日：2000/10/12

登録日：2007/8/16