Chronicles the successes and failures of the Virgin Group. By examining these examples, students discover attributes of Virgin's overall service concept, which, at its core, competes on quality rather than on price. Students are challenged to consider how

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-9-602-057

発行日：2001/9/27

登録日：2007/8/16