The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton Christensen and Michael Raynor suggest that when companies segment markets and build brands in ways that

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-9-605-072

発行日：2005/5/20

登録日：2007/8/16