Explores ways in which service firms can influence the behavior of their customers. Drawing from research on employee motivation and applying it to customer motivation, the note describes two levels of managerial control: instrumental control, which shape

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-9-606-061

発行日：2006/3/10

登録日：2007/8/16