Finding the Right Job for Your Product
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Asserts that the typical ways that companies have learned to segment their markets, by product category, or customer, actually causes most innovations to fail. If innovating managers will instead segment their markets by the different jobs that customers
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-9-607-028
発行日:2006/9/26
登録日:2007/8/16
