Westin Hotels and Resorts: Operations of a Lifestyle Experience
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¥1,276 JPY
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¥1,276 JPY
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あたり
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Westin Hotels and Resorts adopted a new "lifestyle" brand strategy which provided guests with a new service experience. The dilemma Westin faced was how to operationally build a brand that delivered consistent service on intangible values.
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-9-607-129
発行日:2007/5/7
登録日:2007/8/16
