Many industry-leading service providers are expanding internationally, with varying degrees of success. This note presents a framework for understanding the managerial challenges facing service firms as they enter foreign markets. In particular, focuses o

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-9-693-103

発行日：1993/5/5

登録日：2007/8/16