Gillette's Launch of Sensor
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The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Per
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-9-792-028
発行日:1991/9/12
登録日:2007/8/16
