This two-part case series describes how the option of launching USA Today was defined and evaluated by the Gannett Corp. This case supports a broad discussion of whether the concept of a national, general interest daily fits with the changing external env

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-9-792-030

発行日：1991/9/20

登録日：2007/8/16