Describes the forty-year evolution of the U.K. frozen food industry, and traces the emergence, dominance, and the decline of Birds Eye. Its success is as a vertically integrated producer, distributor, and marketer of frozen foods that pioneers the industr

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-9-792-074

発行日：1992/2/25

登録日：2007/8/16