CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-9-795-041

発行日：1995/3/3

登録日：2007/8/16