Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly chan
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-9-795-043
発行日:1994/12/2
登録日:2007/8/16