Concerns the performance of Unilever's main U.S. affiliate, Lever Brothers, in the United States between 1945 and 1980. Focuses on the problems facing the European parent in asserting sufficient managerial control to reverse the competitive decline of Lev

【書誌情報】

ページ数：15ページ

サイズ：A4

商品番号：HBSP-9-803-109

発行日：2003/1/24

登録日：2007/8/16