The Bollingers: Negotiating with Wal-Mart (A)
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Describes the negotiations by Howard and Marilyn Bollinger over supplying a new product line to Wal-Mart, the world's largest retailer. The (A) case outlines the Bollingers' development of their product, the Wallpockett, documents their negotiation preparation for dealing with Wal-Mart, and describes their negotiation challenges. The (B) case describes strategies, tactics, and the results of their negotiations with Wal-Mart and draws on their experience to provide a set of recommended approaches to retail-supplier negotiations.
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-9-907-009
発行日:2006/11/8
登録日:2007/12/28