Leviton Manufacturing Co., Inc.: Universal Design Marketing Strategy
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This case addresses the new opportunities and challenges in design and marketing to customers who are elderly or have disabilities. A product manager learns that Leviton's wall switches are favored over less expensive competitive products by homeowners wi
【書誌情報】
ページ数:18ページ
サイズ:A4
商品番号:HBSP-9-996-063
発行日:1997/4/2
登録日:2007/8/16
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