Accuracy in manufacturers' advertising budgeting is hampered by reliance on the case rate system. A better measure is a brand's market share compared with its share of voice (its share of the total value of the main media exposure in that product category

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-90108

発行日：1990/1/1

登録日：2010/8/10