Ad Spending: Growing Market Share
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Describes the relative share of voice effect in advertising. In most markets, consumer goods markets are in a state of equilibrium--advertising expenditures are relatively stable and changes in market share are small. To gain ground in market share, a com
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-90113
発行日:1990/1/1
登録日:2010/8/10
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