A new kind of marketing data enable managers to measure incremental sales of a product due to advertising and promotion. Single-source data correlate actual consumer purchases with corresponding television advertising or promotion events. Single-source da

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-90301

発行日：1990/5/1

登録日：2010/8/10