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RetailMax: Role for Regan Kessel

通常価格 ¥1,012 JPY
通常価格 セール価格 ¥1,012 JPY
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This exercise requires students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. The exercise presents a one-issue, distributive negotiation that challenges students to think about evaluating and developing best alternatives to a negotiated agreement (BATNA). It illustrates tactics for claiming value and introduces the use of decision trees for calculating reservation prices and the establishment of bargaining zones.

【書誌情報】

ページ数:4ページ

サイズ:A4

商品番号:HBSP-904025

発行日:2003/9/8

登録日:2016/6/21

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