Many U.S. manufacturers, searching for growth in maturing consumer markets, have shifted their emphasis from advertising to sales promotions. But promotions actually mean price reductions. The loss of profits can be severe. Promotions bring volatile deman

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-90505

発行日：1990/9/1

登録日：2010/8/10