Nestle's Nescafe Partners' Blend: The Fairtrade Decision (A)
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In early 2005, Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners' Blend, a new instant coffee product to be marketed in the growing UK 'ethical' coffee segment. Application of the Fairtrade mark on the P
【書誌情報】
ページ数:28ページ
サイズ:A4
商品番号:HBSP-906A20
発行日:2006/3/6
登録日:2007/10/15