This is part of the subset of Ivey cases and technical notes written for Introductory-Level courses. The owners of Black Fly Beverage Company consider the viability of expanding their product-line after less than a year in operation. Since its start-up earlier the same year, sales of the company's original cranberry-blueberry vodka cooler had climbed steadily. Impressed with their early success, the owners wonder whether they should take advantage of their new brand's momentum and invest in the production of a second product.

【書誌情報】

ページ数：5ページ

サイズ：A4

商品番号：HBSP-907D03

発行日：2007/1/15

登録日：2013/9/12