Microsoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-908049

発行日：2008/1/29

登録日：2010/4/7