A variety of services offer consumers benefits for dining at participating restaurants. This case examines four such services: Entertainment Book, Restaurant.com, Rewards Network, and OpenTable. Despite key functional similarities, each of the services chooses an importantly different approach - different pricing, different benefits to consumers, different benefits to restaurants, and different underlying technologies.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-909034

発行日：2009/1/7

登録日：2015/10/22