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Bill Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (B)

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This case describes the multi-prong negotiating approach that Bill Nichol, Kentucky Derby Hosiery Co. CEO, took to deal with an ultimatum from his largest customer, as well as the outcome of this process. It concludes with a number of Nichol's observation

【書誌情報】

ページ数:7ページ

サイズ:A4

商品番号:HBSP-910044

発行日:2010/4/20

登録日:2010/7/12

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