This case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-911033

発行日：2011/2/8

登録日：2012/3/8