The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yate

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-911061

発行日：2011/5/22

登録日：2012/3/28