Jon Pastor and Lawrence Zhou were inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented, opaque, and wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its 15 years of existence. Having suffered as consumers, Jon and Lawrence saw this chaotic space as fertile ground for entrepreneurship. But the routes these entrepreneurs chose to take were different. "Killing Craigslist" explores the business Jon and Lawrence built to improve the online rental experience, and examines strategies to attract users and monetize their sites, all in shadow of a deeply entrenched incumbent.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-912009

発行日：2012/1/18

登録日：2012/5/29