To maximize their effectiveness, color cases should be printed in color. Samasource sought to use work, not aid, for economic development. The company secured contracts for digital services from large companies in the United States and Europe, divided the work up into small pieces (called microwork) and then sent it to delivery centers in developing regions of the world for completion through a web-based interface. Different from traditional business process outsourcing companies, Samasource relied on a marginalized population of workers to execute the work. The case explores how the company can grow its capability to help individuals around the globe through the provision of digital work. This case includes color exhibits.

【書誌情報】

ページ数：23ページ

サイズ：A4

商品番号：HBSP-912011

発行日：2011/12/5

登録日：2012/3/8