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On Two Wheels in Paris: The Velib' Bicycle-Sharing Program

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To maximize their effectiveness, color cases should be printed in color. French advertising company JCDecaux and the city of Paris jointly developed V lib', a wildly popular bicycle sharing system. Despite V lib's public appeal, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone. The two parties opted to renegotiate their contract, which would impact prices, revenue sharing, cost allocation, and the operation of the system as a whole. Could the parties agree on a common strategy that would meet their objectives, while still delivering a first class bicycle sharing service to the city of Paris?

【書誌情報】

ページ数:24ページ

サイズ:A4

商品番号:HBSP-912022

発行日:2011/12/5

登録日:2012/5/10

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