V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation about agency issues, misaligned incentives, and the (mis)use of contingent contracts.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-912043

発行日：2012/3/22

登録日：2019/8/6