To maximize their effectiveness, color cases should be printed in color. Many Chinese firms have struggled in the United States. Renewable energy is a fledgling, high-risk market. Can Goldwind USA, a leading producer of wind turbines, overcome the odds? The case examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO; bridging cross-cultural differences among management; overcoming regulatory hurdles; sourcing from local suppliers; and facilitating turbine sales through innovative deal structures.

【書誌情報】

ページ数：39ページ

サイズ：A4

商品番号：HBSP-912416

発行日：2012/5/3

登録日：2012/7/17