Goldwind USA: Chinese Wind in the Americas
通常価格
¥1,606 JPY
通常価格
セール価格
¥1,606 JPY
単価
あたり
To maximize their effectiveness, color cases should be printed in color. Many Chinese firms have struggled in the United States. Renewable energy is a fledgling, high-risk market. Can Goldwind USA, a leading producer of wind turbines, overcome the odds? The case examines the many strategic choices Goldwind faced as it established its first major overseas subsidiary in Chicago: building a local team around a U.S. CEO; bridging cross-cultural differences among management; overcoming regulatory hurdles; sourcing from local suppliers; and facilitating turbine sales through innovative deal structures.
【書誌情報】
ページ数:39ページ
サイズ:A4
商品番号:HBSP-912416
発行日:2012/5/3
登録日:2012/7/17