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PV Technologies, Inc.: Were They Asleep at the Switch?

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PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report on the company's reputation while considering an appropriate response. Students must complete a quantitative analysis of four possible courses of action and make a recommendation.

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-913505

発行日:2012/6/28

登録日:2012/12/21

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