This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations. "Seaside Organics" is suitable for use in a variety of MBA and/or executive programs. The case focuses on the kinds of tensions that often exist between entrepreneurs and the managers tasked with running their organizations. It can be used in entrepreneurial management, general management, and organizational behavior courses.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-916526

発行日：2016/5/2

登録日：2016/5/24