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BulkWhiz: Negotiating as a Startup Founder in the UAE

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This case follows Amira Rashad as she founds BulkWhiz, a Dubai-based buy-in-bulk grocery delivery platform. Following its launch in September 2017, BulkWhiz experiences rapid growth of 30 percent per month in the United Arab Emirates. Despite this initial success, Rashad finds herself at a critical juncture just nine months later, with a number of internal and external negotiations awaiting her. First, she is eager to convince her Chief Technology Officer to come on-board full-time, and needs to finalize details on his transition and compensation. Second, she is wrestling with how to expand her business beyond the UAE market. Finally, she is seeking series A fundraising, to fuel the company's growth. How should she approach and sequence these negotiations, and what obstacles might loom?

【書誌情報】

ページ数:11ページ

サイズ:A4

商品番号:HBSP-919004

発行日:2018/10/2

登録日:2019/12/24

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