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Creating the French Behavioral Insights Team

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This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.

【書誌情報】

ページ数:15ページ

サイズ:A4

商品番号:HBSP-919015

発行日:2018/12/18

登録日:2020/8/7

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