Creating the French Behavioral Insights Team
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¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This case explores how neuroscientist Mariam Chammat helped set up the first behavioral insights team at the center of the French government, and encouraged French administrations to innovate and create policy initiatives based on psychological theories of influence and persuasion. Students are asked to assess 35 projects ripe for behavioral intervention and pick the winning proposals.
【書誌情報】
ページ数:15ページ
サイズ:A4
商品番号:HBSP-919015
発行日:2018/12/18
登録日:2020/8/7