Few companies have systematically revamped their operations with customer loyalty in mind. MBNA credit cards and State Farm Insurance are successful because they have designed their business around customer loyalty--a self-reinforcing system in which the

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-93210

発行日：1993/3/1

登録日：2010/8/10