Faced with the costs of building customer information systems, some managers question whether or not marketing technology can achieve competitive miracles. But the author believes that retailers and consumer goods companies can't afford to ignore the new

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-93501

発行日：1993/9/1

登録日：2010/8/10