When it comes to marketing, concentrating on the four Ps - product development, price determination, place of distribution, and promotion - no longer ensures competitiveness. Relying on short-term thinking, many companies base their marketing budgets on a

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-93510

発行日：1993/9/1

登録日：2010/8/10