Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall
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Just because the competition is tough, that's no reason to be tough on customers, says Sir Colin Marshall, chairman of British Airways. Even in a cutthroat, mass-market business such as air travel, he argues, many people will pay a premium for good servic
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-95607
発行日:1995/11/1
登録日:2010/8/10
