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Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall

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Just because the competition is tough, that's no reason to be tough on customers, says Sir Colin Marshall, chairman of British Airways. Even in a cutthroat, mass-market business such as air travel, he argues, many people will pay a premium for good servic

【書誌情報】

ページ数:24ページ

サイズ:A4

商品番号:HBSP-95607

発行日:1995/11/1

登録日:2010/8/10

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