Customers as Innovators: A New Way to Create Value (HBR OnPoint Enhanced Edition)
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Product R&D at many companies is a major bottleneck. The difficulty is that fully understanding the needs of just a single customer can be an inexact and costly process--to say nothing of the needs of all customers or even groups of them. In the course of
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-9640
発行日:2002/4/1
登録日:2007/8/16
