Product recalls can destroy brands and even companies. But according to the authors, if a company handles recalls strategically, it can decrease the negative impact and maybe even reap some benefits. The authors maintain that a strategic approach to recal

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-96506

発行日：1996/9/1

登録日：2010/8/10