For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint 97401Z. The complete case study and commentary is reprint 97401. Vic, the CEO of a sporting goods company in this fictional case study, is pleased with the numbers. For several years now, they've gone steadily in one direction: up. But there's trouble in paradise. Hidden from the public's view of industry-dominating winners--from the coolest snowboards to the hottest in-line skates--lies a product-development department that may be ready to shatter like cheap fiberglass. Carver, the company's chief of product development, is the workaholic mad genius who is responsible for most--he might say all--of the company's successful products. At the same time, he has managed to alienate the rest of his staff. In 97401 and 97401Z, Victor Vroom, June Rokoff, David Olsen, and David H. Burnham suggest how Vic can keep the company's product-development group intact and its sales growth strong.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-97401X

発行日：1997/7/1

登録日：2011/7/29