Should You Take Your Brand to Where the Action Is?
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
When markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly attractive market above or below their current positions. And for companies chasing growth, the urge to
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-97501
発行日:1997/9/1
登録日:2010/8/10