Should You Take Your Brand to Where the Action Is?
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When markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly attractive market above or below their current positions. And for companies chasing growth, the urge to
【書誌情報】
ページ数:12ページ
サイズ:A4
商品番号:HBSP-97501
発行日:1997/9/1
登録日:2010/8/10
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